Running it without losing the plot
What actually running a few businesses at once looks like day to day — not the highlight reel version.
Follow along →A life, deliberately built
Built at the bench.
Lived everywhere else.
Even Keel is the record of running a life and a handful of businesses at the same time — without either one tipping over. Balance, side hustles, meals, travel, the systems that hold it together, and the lure-making bench it all started at.
The pillars — six threads, one life
The small bets in progress
Freelance work, digital products, and whatever else is being tested to see if it holds up.
Follow along →Fast, decent, repeatable
Meals built for a house that doesn't stop moving — and the system behind them, PantryMonium.
See PantryMonium →Where work and wandering meet
The trips that double as work, the ones that don't, and where that line actually sits.
Follow along →The systems underneath it all
Checklists, spreadsheets, and the quiet infrastructure that keeps everything else standing up.
Follow along →Where it started
Hard-body and soft-plastic lures, built and tested by hand at the bench this all grew out of.
Ask about a lure →Now building
PantryMonium
The meal-prep system behind the Cooking pillar — built to take the "what's actually for dinner" question off the table for a house running on a tight schedule.
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Balance, side hustles, meals, travel, and the systems in between — it's all on Instagram, day to day.
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